Check out this Apple Television Concept with ‘Extracool’ UI


Appletv view4 640x485

Martin Hajek, the same designer who recently brought us the concept of a curved Apple Television in gold, has posted images of another Apple Television concept and this time, it features an ‘extracool’ UI as he calls it on his official website. Martin says that he got the inspiration from Andrew Ambrosino’s cool Apple TV UI concept and then combined it with his own Apple TV design.

“As I am in no way a graphic designer and even less so an User Interaction designer I figured this would be a win-win situation. Luckily Andrew agreed :-)”

The designer explains that taking iOS 7 to the big screen is not a simple matter of scaling up iOS. He says that he likes the way this new concept UI makes use of simple elements of iOS 7, yet manages to make it look good on a huge 46-inch ‘canvas’.

Take a look at his work and don’t forget to share your thoughts with us!

Appletv view3 640x485

Appletv view1 640x480

Appletv room 1 640x480

Appletv room 2 640x480

Appletv room 3 640x480


  • The ironic thing about the idea of Apple coming out with a curved screen for a TV is that it would be a much better concept for a personal computer than it would a TV. Watching TV, or especially movies, is often a group experience. Having a curved screen would make it very difficult for people to “gather around” the TV and watch a show or movie together.

    Add to that how much more annoying a curved GLOSSY screen would be, as it would pick up glare from a wider angle of reflection. You wouldn’t be able to have a window anywhere behind you with a curved glossy screen.

    Funnily enough, both of these problems are almost shown off in the final image. The content is illegible in that final image. Why on earth would I want to buy a TV that renders the content illegible for anyone not sitting in one ideal location?

    Bad idea, even worse advertising concept. Very pretty renders though.

  • Roberto

    A curved screen only makes sense when trying to submerge the audience and ‘wrapping’ around their peripheral vision. Sitting anywhere from 6 to 10 feet away or greater, negates a curved screens purpose.