Apple’s 50 Billionth App Winner Says He “Saved Up Apps” To Win The Contest


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Brandon Ashmore, 21, from Ohio, winner of Apple’s 50 Billion App Countdown contest who was awarded a $10,000 iTunes Gift Card yesterday, says he held his downloads until Wednesday night to try to give himself a better chance of winning the contest, CultOfMac is reporting.

The winner, who thought it was a joke when Apple called to tell him he had won, revealed how he “saved up apps” to download to his iPhone in an a bit to become the 50 billionth downloader. Eventually, he decided the caller was telling the truth because he had too much information about him to not be genuine.

Ashmore told NewsChannel5 that “he saved up about five apps to download on his iPhone 5 Wednesday night to try to win the contest.” Say the Same Thing, a word game by from Space Inch, became the App Store’s 50 billionth download.

But despite going out of his way to give himself the best chance of winning the $10,000 gift card, Ashmore still thought it was a prank when an Apple representative called to tell him he’d won the prize.

Currently studying computer science at Lakeland Community College, Ashmore said he hasn’t decided how he’s going to spend the credit yet.


  • He hasn’t decided how he’s going to spend the credit yet? What choices are there other than free apps, music and software for life? (Or until the credit runs out… which for me would probably be after only a year or two.)

  • pegger1

    He didn’t know how the contest was run if he was saving downloads. The winner wasn’t necessarily the 50 billionth download. Anyone who downloaded an app during the promotion time frame got entered. You could even enter without downloading at all, just by filling out an online form. Up to a maximum of 25 entries per day, regardless of entry method. The contest ended after 50,000,000,050 downloads. 50 winners received a $500 gift card.

  • Olley

    If he’s moving to another country he’s screwed. iTunes accounts can not be transferred to a new country as long as there is an outstanding balance and/or Match subscription :S

  • WatDah

    You’ll spend as much as a car payment on iTunes a month?? It’s a sign to put that thing down, go out, and meet some friends and family.

  • Not the way the contest fine print was worded. It specifically said it was the person who downloaded the 50 billionth app, and that the other 50 winners were the 50 downloads following the 50 billionth app. It even stated that a draw would be made do decided between entries if they came in simultaneously (which I’m sure they would have with people saving downloads).

  • There’s a good possibility that I would if I had it in free credit. I already know of a $200 and a $300 piece of software that I’d buy on the Mac App Store if I had one, that’s $500 in two apps alone, plus a bunch of TV Shows and movies I’d probably get. An iTunes gift card isn’t just for songs and apps. It could go pretty quick if you weren’t concerned with how much you were spending.

  • WatDah

    Fair enough.

  • There are just too many amazing apps in the App Store. Maybe he’ll blow them all on in-app purchases within Real Racing 3, Temple Run 2 and Angry Birds.

  • Anon

    iTunes gift cards can’t be used in the Mac App Store. Only on iTunes and App Store purchases.

  • Anon

    Never mind my last comment. Looks like it can be used in the Mac App Store after all.