Apple’s iPhone Tops JD Power Satisfaction Survey for 9th Straight Time


Apple’s “Why iPhone” page needs to be updated: The iPhone didn’t receive eight straight J.D. Power and Associates awards for consumer satisfaction, but nine.

According the press release issued on Thursday (via Slashgear), Apple tops the J.D. Power and Associates 2013 US Wireless Smartphone Satisfaction survey measuring satisfaction in several key factors such as performance, physical design, features and ease of operation for the ninth consecutive study.

While the satisfaction among smartphone customers averages at 796 out of a possible 1,000 points, the iPhone was the only one to achieve a score of 855, performing particularly well in physical design and ease of operation. Apple is followed by Nokia with 795 points and Samsung with 793 points.


“As the capabilities of wireless phones and their applications continue to expand, and as customers grow more reliant on their device, handset manufacturers have an opportunity to further shape the customer experience and impact satisfaction with better integration of services and more communication options, such as video chat,” said Kirk Parsons, senior director of telecommunications services at J.D. Power and Associates. “It is important, however, that manufacturers meet the expectations of those customers who take advantage of such offers by ensuring the features are intuitive and, ultimately, rewarding to them. Providing an easy-to-use, yet powerful operating system with the ability to customize applications to suit individual needs is essential to providing a high-quality and rewarding wireless experience.”

The study is based on a survey involving 9,767 smartphone customers, surveyed between July and December 2012.


  • FragilityG4

    Let the fAndroid conspiracy theories begin …

  • Nothing can touch the iPhone, unless you own a BlackBerry Z10.


  • 1His_Nibs1

    Yea nothing can touch scratch gate, quality control gate, light leak/bleed gate, etcetera. I get you’re a fanboy but you appear to have NO objectivity. C’mon Gary time to stop worshipping at the Apple altar once in a while.

  • WatDaPhuck

    Those were only affecting a small number of shipment. The fact is, high-end phones out there are all meant to compete with the iPhone. This survey is about satisfactory. All the things you listed are physical issues, and were small issues to deal with, all you had to do is take it to Apple store for a new one, which makes it even more satisfying.

    Stating your opinion is one thing. But attacking Gary, the admin, on his IPHONE BLOG? What were you expecting?

  • 1His_Nibs1

    Well maybe you don’t equate receiving a flawed iPhone right out of the box or flawed iPhones given to you to replace said original flawed unit as being “satisfied” but I for one do. And for attacking Gary…’s not meant as an attack as much as a poke at him and his bloggers and their lack of objectivity on many of the articles/blogs that are posted. I get this is his site and that it’s a pro Apple blog but Apple isn’t perfect and it would be nice if that was acknowledged once in a while instead of the mentality of “Apple has never done wrong, Apple can never do wrong and Apple shall never do wrong”.