Apple’s September 9 Media Event May Take Place At The Bill Graham Civic Auditorium

Earlier this week, there was some speculation that Apple might be planning to hold its upcoming September 9 media event at the Bill Graham Civic Auditorium in San Francisco.

On Monday, SFPD officers and private security guards began patrolling the grounds at the auditorium, prompting San Francisco news site Hoodline to do some investigations. It turns out that the auditorium was books for a “trade show” set to run from September 4 until September 10.

The booking was registered to a company called “Adams and Associates,” which links nothing back to Apple.


Hoodline reports that a “trusted source” has confirmed that the Bill Graham Civic Auditorium will indeed be used for Apple’s media event.

“Our source, who wished to remain anonymous due to the extreme privacy surrounding the event, has shown us documentation from event logistics indicating that Apple is renting the building through September 12th. This timing is consistent with what we were told by a security guard on Monday.”

The news site also found some information on planned street closures that lineup with the timeline when we expect Apple to hold its event. One street will be shut down from 6 p.m. on September 8 until 11:59 p.m. on September 10, while another will be closed on Wednesday, September 9 between 4 a.m. and 11:59 p.m.

The booking at the auditorium combined with the information obtained by Hoodline and the upcoming street closures all seem to point towards Apple, however, this continues to be no concrete evidence that Apple has rented the site for its media event.

With just two weeks to go until Apple’s rumoured September 9 media event, it won’t be long before the company sends out media invites for the event, which will confirm the event’s location.

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  • Setak

    Adams and Associates…. Or Adam and Eve and the Apple in Adam’s hand….