Asus Debuts iPhone X Clone with Notch “26% Smaller Than Fruit Phone X” [VIDEO]


Asus announced their new Zenfone 5 today at Mobile World Congress 2018, and the new smartphone resembles an iPhone X knockoff, complete with a ‘notch’ like the latter and a Face Unlock system, an unsophisticated version of Face ID.

On stage, Asus addressed the notch on the 6.2-inch Zenfone 5, saying it has advantages over Apple’s iPhone X, but did not explicitly the company’s name on stage.

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All they said was the Zenfone’s 90% screen-to-body ratio is better than the 86% ratio from its competitor, while the notch is “26% smaller than Fruit Phone X,” an obvious reference to Apple’s iPhone X.

Head to the 47 minute-ish mark below, where Marcel Campos, ASUS Global Marketing Head announces the ‘smaller notch’. He says “Yes, I guess you noticed. We have a notch. But our notch is 26% smaller than the fruit phone–and I’m not afraid to say that!” The awkward audience reaction pretty much sums up their grand ‘notch’ announcement.

According to The Verge, who attended a media briefing before the device’s launch, Asus clarified the ‘notch’ on the Zenfone 5, to say:

“Some people will say it’s copying Apple,” said Marcel Campos, Asus’ global head of marketing, “but we cannot get away from what users want. You have to follow the trends.”

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iPhone X vs Zenfone 5; image via The Verge

Okay, cool beans. Users want notches on smartphones, I guess!

The Zenfone 5 and its 6.2-inch LCD display also has an automatic colour adjustment feature, similar to Apple’s True Tone, plus a sensor to keep the screen on when a user is looking at it, dubbed AI Display.  There’s a feature called Face Unlock, but there’s a fingerprint sensor on the back of the phone.

The new Zenfone 5 will debut in April, while subsequent models are slated for the summer.


  • Tim

    The smaller notch actually does allow for significantly more functional screen real estate and looks way less obtrusive, in photos anyway.

  • He says “Yes, I guess you noticed. We have a notch. But our notch is 26% smaller than the fruit phone–and I’m not afraid to say that!” Small ? reference?

  • Olley


  • Kris

    but it’s a blatant copy… so he’s not afraid to copy?

  • BeaveVillage

    No doubt, Apple’s lawyers are already out on the case.

  • goosemcgoose

    “You have to follow the trends.”
    So basically Asus are followers, not leaders.

  • Aleks Oniszczak

    Apple is not the first company to have a notch on their phone. An android phone was first.

  • Aleks Oniszczak

    The elephant in the room is that it has a chin. It doesn’t matter if the notch is smaller if they are not counting the bottom bezel as well. I.e. This phone has LESS surface area devoted to screen than the iPhone X. They have the worst of both worlds – a chin AND a notch.

  • Kris

    can you please show us the pictures or provide a link which shows the notch on this android phone and its similarity to iPhone X notch?

  • Aleks Oniszczak

    Yeah sure – just google the Essential Phone PH-1

  • Tim

    If I wanted a phone that looked like an iPhone X, I’d buy an iPhone X.