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Asus Debuts iPhone X Clone with Notch “26% Smaller Than Fruit Phone X” [VIDEO]

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Asus announced their new Zenfone 5 today at Mobile World Congress 2018, and the new smartphone resembles an iPhone X knockoff, complete with a ‘notch’ like the latter and a Face Unlock system, an unsophisticated version of Face ID.

On stage, Asus addressed the notch on the 6.2-inch Zenfone 5, saying it has advantages over Apple’s iPhone X, but did not explicitly the company’s name on stage.

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All they said was the Zenfone’s 90% screen-to-body ratio is better than the 86% ratio from its competitor, while the notch is “26% smaller than Fruit Phone X,” an obvious reference to Apple’s iPhone X.

Head to the 47 minute-ish mark below, where Marcel Campos, ASUS Global Marketing Head announces the ‘smaller notch’. He says “Yes, I guess you noticed. We have a notch. But our notch is 26% smaller than the fruit phone–and I’m not afraid to say that!” The awkward audience reaction pretty much sums up their grand ‘notch’ announcement.

According to The Verge, who attended a media briefing before the device’s launch, Asus clarified the ‘notch’ on the Zenfone 5, to say:

“Some people will say it’s copying Apple,” said Marcel Campos, Asus’ global head of marketing, “but we cannot get away from what users want. You have to follow the trends.”

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iPhone X vs Zenfone 5; image via The Verge

Okay, cool beans. Users want notches on smartphones, I guess!

The Zenfone 5 and its 6.2-inch LCD display also has an automatic colour adjustment feature, similar to Apple’s True Tone, plus a sensor to keep the screen on when a user is looking at it, dubbed AI Display.  There’s a feature called Face Unlock, but there’s a fingerprint sensor on the back of the phone.

The new Zenfone 5 will debut in April, while subsequent models are slated for the summer.

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