BlackBerry History Museum Exhibit Coming–Foreshadowing the Inevitable?


RIM started its downfall the moment the iPhone was announced in 2007, and with the launch of Android devices. The Canadian company failed to innovate and continued to churn out ‘competitive’ devices that fell flat (Storm, Torch, PlayBook). Now, it appears a museum exhibit for the BlackBerry is already set in motion to showcase the history of the device (20 of 84 models will be on display), at the Personal Computer Museum.

Is this foreshadowing the inevitable? The company’s co-CEOs have already stepped down and propped up a puppet CEO. RIM’s own directors have been brash in their criticism towards pundits. As per the words of director Roger Martin, on the basis that RIM should have looked for outside leadership to help turn around the company (via the Globe and Mail):

“I laugh at the vast majority of critics when they say ‘Oh, you should have made this CEO transition, like, four years ago.’ Yeah, right – like, to who?”

“So we’re supposed to hand it over to children, or morons from the outside who will destroy the company?” he says. “Or should we try to build our way to having succession?”

When asked about how RIM should try to be more like Apple:

“People were saying we can’t make powerful phones like Apple. Yes, we can, but we couldn’t believe consumers would put up with that kind of battery inefficiency and that kind of network inefficiency.”

Still, he has little patience with calls to be more like Apple. He points out that Apple dismissed its own co-founder Steve Jobs in the mid-1980s in favour of an outside marketing specialist, only to bring Mr. Jobs back, laying the foundation for its current exalted status.

“They ask ‘Why can’t you be more like Apple?’ So we should go bankrupt and fire our founders and bring in a moron? That’s what we should do?” Mr. Martin says.

Yep, that’s right. We’re the ones to blame for RIM not wanting to make better phones. I just find the battery life on my iPhone 4S so deplorable, I’d rather get a BlackBerry Bold with its amazing 2 inch screen and BBM feature. If RIM really wants to be successful they need to eliminate the arrogant bozos like Martin who truly believe RIM still offers a compelling product–it’s too bad numbers don’t lie and the plunge of their stock price tells a different story. Best of luck for the turnaround, RIM.


  • Laserheart

    Wow, it’s his arrogance that is bringing the company down!  If he can actually say in all honesty that anyone from outside the company is a “moron”, then he will not ever hire someone like Steve Jobs or any of the hundreds of possible good candidates with a fresh (and positive) perspective.

    It’s amazing how quickly things degrade when people become closed-minded and arrogant, and don’t use a creative bone in their body to turn things around. 

    At least Apple had the good sense to hire back the outsider moron Steve Jobs… lol

  • It’s shocking considering the current status of RIM. Sure, if you’re dominating the market still you can talk trash, but to still have this arrogance now just shows how distorted his views really are.

  • Jean-Francois Goulet

    Nothing will change, and we’ll probably at the same stage next year. But I’m not sure if anybody cares about it at this point in time.

  • NMB

    You may be right in your comments about Martin, but you are wrong about Playbook. It is currently a very good tablet and will be an exceptional tablet with the new OS 2.0 to be released later this month. I have owned iPhones for 4+ years and they are awesome. Even more awesome when paired to my Playbook.

  • Anonymous

    What’s the deal with iPhoneinCanada being so obsessed with RIM news?
    Particularly bad news about RIM – all those gloom and doom…

    I come here to read news on iPhone, not RIM!

  • You mean the tablet that launched without a native email client. Even though Blackberry’s biggest claim has been it’s good for email. Yep, exceptional alright.

  • Brutons

    Does your PC have native email? No it does not.

    Much misinformation about that topic. Easy to launch ANY web based email ie gmail hotmail yahoo etc via Playbook browser.

  • Anonymous

    in the end, the playbook is not very usable for most consumers.  my wife’s dad bought one of those late last year for a couple of hundred of bucks and that’s about what it’s worth.  

    hardware is exceptional but the os and user interface were pure garbage.  

    and yeah, it should have native e-mail. try explaining to a 79 year old man why his playbook doesn’t have e-mail when his grand kids are running around the house with their ipads.  

  • How is it misinformation? Does it have a native email client? No.

    My iPad has a native email client. My iPhone does. The truth is, webmail is terrible on mobile devices, especially tablets. What gives you a better experience on traditional PC’s, a mail client like Outlook, Sparrow (mac), Thunderbird or webmail?

    But it’s nice to hear that it’s easy to launch a web browser on the Playbook. Something they did include it seems.

  • NMB

    You guys are splitting hairs.  Playbook has web mail with an email icon on the home screen, and will have native email in a few days.   Press the icon and up pops your email.  How hard is that to do?  My 85 father in law can use his very well thank you very much.    Please explain what you mean that the user interface is “pure garbage”.. Throwing out insults without backing it up with facts is childish. 

  • Anonymous

    you’re kidding right?  we tried webmail on the playbook.  just like the other commenter said, it was incredibly difficult for me let alone a 79 year old using a small tablet.   

    the interface on many occasions didn’t respond to swipe motions that are supposed to work on that platform. it happened often.

    they were selling playbooks for around $199 – $299 right?  you think they’re selling them at that price because the consumer has fallen in love with the platform?

  • The “splitting hairs” you’re talking about, is the reason the iPad has sold millions more tablets than any competitors.

    They decided to split hairs and go with things like native email. At launch, not “in a few days”.