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71% of Canadians Use Twitter as Part of Their TV Viewing Experience

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According to new research from Twitter Canada, more than 8 million Canadians use Twitter every week as part of their TV viewing experience. Movies and TV combined are the no. 1 interest of Canadian Twitter users, a greater interest than sports, politics or music. A total of 71% of Canadians on Twitter have been found to use the platform while watching television.

Canadians

The research shows that Canadians tune in to Twitter to see real-time reactions to what’s happening and extend engagement beyond the broadcast window. 33% use the platform to talk about TV prior to their favourite shows, 67% use it during the show and 50% do so after. 

Nearly 48% of Canadian Twitter users say Twitter helps make sure they didn’t miss anything on their favourite shows, while 43% say that Twitter is helpful in explaining a show or catching them up on what they missed.

Between April 2016 and May 2017, these were the most mentioned programs amongst Canadian Twitter users, not including televised sports or news programs.

  1. Game of Thrones (@GameOfThrones)
  2. Big Brother (@CBSBigBrother)
  3. Saturday Night Live (@nbcsnl)
  4. Grey’s Anatomy (@GreysABC)
  5. Big Brother Canada (@BigBrotherCA)
  6. Supernatural (@cw_spn)
  7. The Voice (@NBCTheVoice)
  8. The Vampire Diaries (@cwtvd)
  9. Once Upon a Time (@OnceABC)
  10. General Hospital (@GeneralHospital)

Many top Canadian TV actors are also avid Twitter users, including Shay Mitchell (@shaymitch) of the recently-wrapped Pretty Little Liars, Stephen Amell (@StephenAmell) of Arrow and Nina Dobrev (@ninadobrev), formerly of The Vampire Diaries.

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  • Ynik

    Misleading title… Not 71% of Canadian use twitter as part of their TV experience. But 71% of the Canadian folks that’s have a twitter account use it as part of their TV experience.

  • Jay

    even then im not convinced… I have a twitter account but never use it

  • Ynik

    I found that 71% really optimistic… like far too much!

  • FragilityG4

    I would only open my Twitter app if a notification badge popped up… I turned off the notifications.

  • My 1/2 cents

    Oh boy. The study was done by twitter. Of course it’s going to be bias. Just like the recent study from the CRTC that fewer people are chord cutting when it’s actually the opposite like in the USA.

    I know more people who are ditching cable and streaming instead. While I use twitter I don’t know anyone who uses twitter for any other purpose but to catch up on news, traffic or technology updates (news).

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