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iPhone 6 Activations Way More Than iPhone 6 Plus [Chitika]

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According to the online advertising and web analytics firm Chitika, the ad impressions generated by Apple’s two new iPhones over the weekend suggest that the adoption rate for the iPhone 6 is 1.5%, compared with merely 0.2% for the iPhone 6 Plus. The research firm notes that the iPhone 6 Plus has also been selling out in some stores, indicating that Apple hasn’t been able to keep up with consumer demand.

chitika

Chitika also highlights that consumers’ preference for the iPhone 6 over the iPhone 6 Plus isn’t much of a surprise, since the latter’s larger screen size makes it more of a niche product. Also, the iPhone 6 Plus currently has a shipping time of three to four weeks compared to seven to 10 days for the iPhone 6.

“iPhone 6 users are generating a steadily growing portion of North American iPhone Web traffic, surpassing a 1.5% usage share less than two days following the September 19 launch. That figure is roughly one percentage point behind what we observed for the iPhone 5 over the same time period following its public release, but it is nonetheless a notable achievement. For some perspective, it took North American Samsung Galaxy S5 users over a week to generate a 1.5% share of Samsung smartphone Web traffic”.

Meanwhile, Mashable notes that Chitika is the only researcher to identify a disparity between adoption of the two devices, as Mixpanel is reporting a similar breakdown too, as shown in the following graphic.graphic

Earlier today, Apple announced that it sold more than 10 million iPhone 6 and iPhone 6 Plus devices over the opening weekend, setting a new record.

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