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Facebook Ads Generate 1,790% More Revenue On iPhone Than On Android
Mobile advertisements on iPhone generate 1,790% more return on investment than they do on Android, according to a study of over 200 billion ads on Facebook. Worst of all, it costs way more to advertise on Android than it actually returns, VentureBeat reports.
The study, which was carried out by Nanigans, one of the biggest buyers of Facebook ads, focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375% and overall return on investment is 152%. But when it comes to mobile advertising, the report says that retailers are realizing significantly greater return from audiences on iOS than audiences on Android. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android”, claims the study.
“Retailers have a large opportunity on mobile, the company says, but clearly the opportunity is much, much more lucrative on iPhone than it is on Android. Frankly, the numbers are shocking.
It’s not just that Android monetizes worse than iOS — it actually offers negative return on investment. In other words, while advertising on iOS brings retailer 162 percent more cash than they spend on the ads, advertising on Android returns 10 percent less than the cost of the ads.”
The report concludes by saying that the iPhone owners simply tend to both make more money and spend more money than Android owners. Do you agree?
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I’m always of two minds when I see this kind of news.
On one hand, it means iOS users spend more (whether they actually have more money is a different question), are obviously more valuable to advertisers, and are catered to more by developers and whoever’s behind the ads.
On the other hand, it suggests that iOS users on average are less critical thinkers, and more susceptible to ad and marketing techniques.
if you count up all the iOS devices, you get more market then android, it does sell well don’t get me wrong, but with tablets and other devices, and more kids being on those devices its just a bigger market share. Also take into account there are more app develops for iOS and lots are free apps with lots of ads. So it only makes sense. Add to that the easy of the os, so people will actually use it to look at FB, FB is crappy on Android, especially on tablets.
That has more to do with Facebook and it’s developers then with the ecosystem itself. Android has huge market share. I’m not certain how Google deals with ads in Facebook but that seems to be the only reason I can think of four the discrepancy in value.
Google doesn’t deal with ads in Facebook. Facebook advertising is all handled by Facebook. It’s the biggest area of the internet that Google doesn’t have any part in.
Why is this news? Who gives a crap? Usman just retire already you never have anything useful to share!
Yeah I always make more on iOS, Android has never been very profitable.