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Fitbit Announces Software Updates, New App Features for Trackers

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Fitbit

Fitbit has today announced software updates for its Fitbit Blaze smartwatch at the CES 2017, while also adding new features to the Fitbit and Fitstar Personal Trainer mobile apps, to help you connect with others and better achieve your fitness goals with your Fitbit trackers. You now get a new Community section and tailored insights with Personal Goal Setting in the Fitbit app, while advanced health and fitness features have been added to Fitbit Blaze.

“In order to help drive true behavior change, you have to make health fun, engaging and meaningful. For nearly 10 years, we have been the leader in the connected health and fitness category because we have consistently delivered innovative products, software and services that work together to create an engaging experience our users love and can’t live without,” said James Park, co-founder and CEO of Fitbit. “With these latest advancements, we’re delivering even more ways to interact with your social network and provide a smarter, more tailored experience, transforming the personal value of Fitbit devices from beloved fitness trackers to an integral part of your life.”

The updated Fitstar Personal Trainer app delivers personalized, adaptive video-based exercise routines that can be done by anyone, whether at home or on the go, and are customized to your fitness level and evolve as you progress. The Fitbit app’s new Personal Goal Setting feature uses insights from your own activity to help you set reachable goals. 

The company has also extended two powerful health and fitness features to its Fitbit Blaze smart fitness watches, that are powered by PurePulse continuous wrist-based heart rate tracking. In addition to Cardio Fitness Level and Relax guided breathing sessions, the software update also brings three new clock faces to give you more ways to personalize your tracker.

Updated Fitstar Personal Trainer app is now available globally in the App Store, while new features for Fitbit Blaze will be available in February.

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