A group of game developers have decided to fight back against King and protest by submitting as many games to the App Store as possible, with the work “candy” in the title. The Candy Jam website was created to accept developers’ “candy” game in protest of King and their alleged money-making scheme.
BECAUSE TRADEMARKING COMMON WORDS IS RIDICULOUS, BECAUSE ETHICS MATTER AND BECAUSE IT GIVES US AN OCCASION TO MAKE ANOTHER GAME JAM
Game developers have already submitted over 100 games. According to report from Pocket-lint, here is a list of some app titles:
– Shew It Down: Candy Crap Saga
– CANDY on the EDGE
– Candy Escape Goat Saga
– Candy Crush SEGA
– Don’t Let the Candies Crush You
Laurent Raymond, a co-founder of Candy Jam, said:
“While there seems to be some kind of consensus about the need for a company to protect blatant ripoffs of game names and/or game aspects, I think that the fact that it was done with so little finesse is what gathered people in [opposition].”
Let us know in the comments below if you agree with King’s decision to trademark an everyday word like Candy, and then go after game developers who use the word in their game title.