Instagram’s Feed to Now Show ‘Recommended for You’ Posts


Get ready to start seeing ‘Recommended’ posts in your Instagram feed, as yet another change appears to be coming to the Facebook-owned social network.

A recent addition to Instagram’s Help documentation, as noticed by TechCrunch, details new “Recommended for You” posts, which will appear in your main Feed:

When scrolling through Feed, you may see posts that are Recommended for You. These posts are suggested based on posts liked by accounts you follow. You can choose to temporarily hide Recommended for You posts.

To hide these recommended posts, tap the three ‘dots’ menu above the post, then tap ‘Hide’.

Instagram recommendations edited

We’re not seeing these in our Instagram feed yet, but we expect them to appear soon. Some users, as expected, are not happy about this addition to Instagram and have vented their thoughts on social media.

Last year, Instagram made huge changes to their feed, changing it from chronological order to a new personalized feed based on algorithms, sorting images based on what a user may be interested in (and also causing people to miss out on posts from friends and businesses).

Earlier this month, Instagram launched a new feature to allow users to follow hashtags on their main feed.

Are you seeing these ‘Recommended for You’ posts in Instagram?


  • Haven’t seen them yet, but i’m not a huge fan of this. I liked the explore tab to find new follows or see recommended posts. It should stay there. But don’t post it on my feed! My feed is for people I actually want to follow and keep updated on.