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iPhone 6 Adoption Rate Reaches 39% a Year After Release: Report

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Although it was launched just a year ago, the iPhone 6 is the most popular device among all iPhone models, app analytics firm Localytics has found after crunching data from over 100 million iPhones during August.

Localytics_iPhone_Device_Share_Sept_2015

As you can see from the above image posted by the firm, the iPhone 6 clearly dominates all other models, accounting for 30% of all active iPhones. The iPhone 6 Plus adds another 10%, propelling the adoption rate of last year’s models to 40%, an impressive performance compared to this time last year, when the iPhone 5s was second to the older iPhone 5.

Localytics_iPhone_Device_Adoption_Rate_Sept_2015

As we can see from the above chart, the adoption rate of new models is usually above 30% a year after release. There are exceptions: The iPhone 5c, for example, recorded only 8%, but if we add the iPhone 5s’ 25%, we get 33%. However, this is still lower compared to the iPhone 5’s performance (the first Apple device with a 4-inch screen), which captured 35% of the iPhone market.

iPhone 6 Plus adoption rate is relatively small at 9%, but, interestingly, bigger screens drive higher app engagement. According to Localytics, apps of the iPhone 6 and 6 Plus are launched more often than the number of times they are opened on other devices: An app is launched 15 times per month, followed by the 5s (14 launches) and the 5c with 13.1 app launches.

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