iPhone Global Market Share Drops to 12.9% in Q2: Gartner


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Apple has continued to post slower than usual iPhone sales with the second calendar quarter, Gartner notes in its latest report. In fact, iPhone sales dropped 7.7% in the three month period between April and the end of June, as sales declined in North America, as well as Western Europe (via TechCrunch). 

The worst decline was recorded in Greater China and mature Asia/Pacific regions, where sales declined 26%, Gartner notes. However, the iPhone performed well in Eurasia, Sub-Saharan Africa and Eastern Europe regions with iPhone sales recording a stunning 95% increase year-over-year. 

While Apple is losing market share, Samsung is gaining it: the South Korean manufacturer had 10% more share in the global smartphone market than Apple in the second calendar quarter, helped by its new smartphone portfolio. 

As of the end of June, Apple controlled 12.9% of the global smartphone market. Android smartphones on the other hand controlled 86.2% of the global market, according to Gartner. As the analysts note Android’s performance came from demand for mid- to lower-end smartphones from emerging markets, but also from premium smartphones, which recorded a 6.5 percent increase in the second quarter of 2016.

Global smartphone sales totalled 344 million units in the second quarter of 2016, a 4.3% increase compared to the same period a year prior, according to Gartner. Only five vendors from the top 10 showed growth during this period, and among them we find Chinese manufacturers Huawei, Oppo, Xiaomi and BBK Communication Equipment) and South Korea’s Samsung.


  • johnnygoodface

    Maybe someone could talk about the profit margin for a typical 6s+ = 799$ (cheapest 6s+) – 242$ (production costs) = 557$ (or 230%). For example, market share and profit share in 2015 is 94% for Apple, and 14% for Samsung. Ref:
    Now we’re comparing bananas with bananas!

  • Aleks Oniszczak

    From the consumer point of view, the numbers indicate a much better value from Samsung than Apple. This used to make sense when iPhones were leaps and bounds better than Samsung phones – but I’m not sure it’s justified anymore. Besides that, there’s much better value out there than Samsung phones – which really makes Apple’s 94% profit share a head scratcher.