81 Million U.S. Smartphone Users Now Own iPhone 6 or Higher: CIRP


As revealed by earlier reports, Apple’s iPhone is the most sought-after smartphone in the US. The latest data from Consumer Intelligence Research Partners (CIRP) comes to shed more light on this: there were 110 million iPhones in use in the US by the end of 2015.

Of those, nearly three-quarters are iPhone 6 or later devices, the CIRP report says: in the US, there are 62 million iPhone 6 and 6 Plus models and 19 million iPhone 6s and 6s Plus models.

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Based on a survey of 500 people recruited online through social networks, with rigorous screening to assure individual subjects qualify for each particular survey, Mike Levin, the co-founder of CIRP, estimates the total number of iPhone 6 or later devices in use in the US is 81 million.

“For comparison, the iPhone 5S sold about 40 million in the same period in 2013-2014. Not surprisingly, the 6s and 6s Plus did not sell quite as well as the original 6 and 6 Plus, as the first new size models accelerated upgrades last year, leaving fewer potential buyers for the second generation,” Levin said.

This compares to the roughly 85 million total iPhone users in the US based on comScore’s data for the fourth quarter of 2015. Also, the latest Park Associates report claims Apple has 40% of the US smartphone market and 33% of iPhone owners still have a model that is more than two years old, without disclosing the total (estimated) number of smartphone owners in the US.

Based on CIRP’s data, the iPhone installed base grew on average 9% per quarter for the past eight quarters, while in the December 2015 quarter, it jumped 11%, compared to 23% in the December 2014 quarter.


  • Yeah it’s kinda weird.
    A few years back when I was with Android I saw iPhones in the wild on a steady decline. Ever since Apple released the 6 series iPhones I’m seeing more and more iPhones on the bus and trains. They got me and my wife back on the Apple side too.

  • ShaBi

    Not really that weird…. Just goes to show, many people wanted a bigger screen iPhone =)

    I was in Vegas not long ago, and it was hard to find a person without an iPhone.

  • Josh Cook

    As for US sales iphone will always remain as the king. But in terms of world wide numbers androids still over the 80% mark. The iPhone 6 was a huge improvement but they need to make drastic changes to actually win over the mobile world.

  • ShaBi

    With their record breaking sales every quarter, and the amount of money they’ve made, I think it is very clear that Apple has already won. For the last couple years, it’s mainly about maintaining their status. Keep in mind, Apple was never about winning the world over, their primary goal is the high end market.