iPhone Remains Top Choice of US Smartphone Owners: Report

Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates.

Following up on comScore’s fourth-quarter market report, the Parks report also highlights that while iPhone is still the main choice of smartphone owners in the US, Samsung is catching up and now controls 31% of the smartphone market. The third major player, LG, accounted for only 10% of the market.

Parks Associates Smartphone Brand Market Share

About a third of iPhones in use are still more than two years old, which compares to 30% in the case of Samsung phones. American households wait, on average, two years to upgrade their smartphones.

To speed up the upgrade cycle, US carriers “are pulling out all the tricks”, the report reads. One of those “tricks” is to do away with the two-year contract (introduced recently in Canada – thanks to the new Wireless Code). Apparently, that has worked, as the percentage of consumers locked into a contract has dropped from almost 70% reported at the end of 2011 to 51% in the third quarter of 2015.

Another interesting highlight of the report is that almost 40% of smartphone owners use the voice recognition function, and among iPhone users more than 50% use Siri.