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Qualcomm Employee: Apple’s A7 Chip “Hit Us in the Gut”

64 bit A7 chip

When Apple introduced the iPhone 5s, powered by a 64-bit chip, the tech world was caught on the wrong foot, at least according to a Qualcomm employee speaking to Dan Lyons, a former Fake Steve Jobs columnist. Back then, Qualcomm CMO Anand Chandrasekher called the 64-bit chip a “marketing gimmick,” but his comments were labelled as “inaccurate” by the company, and he was quickly reassigned.

“The 64-bit Apple chip hit us in the gut,” says the Qualcomm employee. “Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared. It’s not that big a performance difference right now, since most current software won’t benefit. But in Spinal Tap terms it’s like, 32 more, and now everyone wants it.”

It’s a fact that only a few apps can take advantage of the speed of the 64-bit A7 processor, but those which can report significant speed improvements with it.

But once Apple introduced a 64-bit processor, all the other phone-makers wanted one too. “Apple kicked everybody in the balls with this. It’s being downplayed, but it set off panic in the industry.”

And, as it turns out, Apple’s decision to go with the first desktop-class 64-bit processor triggered a new wave of smartphones, which will all get 64-bit processors: Qualcomm and Samsung already announced that their future handset processors will, indeed, be 64-bit.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca

  • Chrome262

    our processors go to 11

  • Flaxx

    Hopefully for us iPhone 5S owners, our phones will still be running the latest version of iOS 5 years or more from now.

  • Riddlemethis

    hahahahaha. that’s the best joke i heard in a long time.

  • Flaxx

    Your reply to a month old article is a bit more humorous. On a serious note though, the 3GS lasted 4.5 years because of it’s major upgrade from ARMv6 to ARMv7. So 5 years isn’t inconceivable. It’s Apple’s choice. There’s no reason the 3GS couldn’t be running iOS 7 today since the iPhone 4 uses the exact same hardware. They just didn’t want to deal with non-retina displays on the iPhones anymore.

  • Riddlemethis

    You’re a real comedian. Is your next line going to be an attack of one’s spelling and grammar?