Apple launched a new global advertising campaign called ‘Shot on iPhone 6’ yesterday, and images featured are making their way around the world, popping up on billboards, transit ads and magazine ads.
One of the four featured Canadians is Whistler-based photographer Dan Carr (and iPhoneinCanada.ca reader) who explained more about his featured photo, seen below:
The photo that was chosen by Apple is called “Ice Bubble Reflections” and was taken at Joffre Lakes in British Columbia, Canada. The bubbles trapped in the clear ice are methane bubbles from decaying vegetation at the bottom of the lake. As the ice forms, it creates incredible patterns that have layers of contrast and shapes right through the ice. It’s truly one of nature’s most beautiful phenomenons, and a favourite subject for photographers who know where to find them.
Dan explains he has no idea where his photo is being featured right now around the globe, but managed to track one down in the Euston Square tube station in London, England (via @LCBrennan):
One Twitter user in Toronto posted the image below of one of the new billboards (via MacRumors):
they replaced my iPhone 6 billboard this morning with this wonderful picture of a mountain. still an Apple ad too pic.twitter.com/tXyHrb25Ca
— Deej (@deejdesign) March 2, 2015
Below are the other pictures taken by Canadians being featured by Apple. Let us know if you’ve spotted them (and Dan’s above) in your city or on the internet, as these people have no idea where their images are popping up!
— Philip Schiller (@pschiller) March 1, 2015