Siri Misidentifies Poisonous Plants In Paper Advertisement

Siri has been caught red faced after mistaking poison ivy for poisonous oak in their latest paper advertisement on the back of the The Economist. The advertisement clearly asks Siri, “What does poison oak look like?”–the response pulls up a photo of poison ivy instead, courtesy of Wolfram Alpha.

If this is myself making the search, I wouldn’t make a huge deal over the invalid result, but this is an Apple advertisement. It’s very amusing this ad bypassed Apple–we are talking a company of perfection and they allow an inaccurate advertisement to be printed.

Now to the funny part. If you ask Siri what poison oak looks like, she will provide a photo of the actual plant. In the case of the ad, a graphic designer apparently wasn’t pleased by the photo Siri provided, resulting in a picture swap. But even still, Apple should review ads ensuring this type of embarrassment doesn’t happen.

Here is Siri’s actual result:

The discussion regarding the poisonous plant first began when botanist Lena Struwe of Rutgers University was flipping through her copy of The Economist. According to Business Insider, Struwe said, “This doesn’t look right,” so she, “sent it to the botanist community,” and that’s when the discussion began.

In the end, it’s not a huge deal. After all, it took a botanist to notice the mishap. Are you going to hold this against Apple?

[via iDownloadBlog]

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Tom

    Yes #boycottapple

  • Siri’s going to get grounded.

  • Canladdie Botanist

    Yes, I noticed that ‘mistake’. Except that, as a botanist who takes a broad view of the definition of the term “species”, ‘poison ivy’ and ‘poison oak’ cover such a broad spectrum of plant morphologies and probably therefore of genetics, that they are best described as being one huge species, with much regional variation and interbreeding. Yes, the ad makes a ‘mistake’ and should have had better scrutiny from Apple. But biologically speaking, it’s best thought of as ‘correct’ …

  • IDid

    Is this really Siri’s fault or Wolfram Alpha?

  • Prailor

    doesn’t siri but relate to the net, probably just shows the first image the those words find