Music streaming service Spotify has announced they have now passed 140 million active monthly users, worldwide:
Today, we’re excited to share the news that Spotify has surpassed 140 million global monthly active users. On the eve of Cannes Lions 2017, the advertising Festival of Creativity, this is a particularly meaningful development, as our brand partners now have a bigger opportunity than ever to activate Spotify’s free user base.
In a blog post written by Brian Benedik, Vice President and Global Head of Sales at Spotify, he says their “streaming intelligence provides psychographic and behavioral audience insights which go way beyond traditional demographics.”
Spotify has “learned that music reflects people’s real-time moods and activities and captures unique understanding of moments in their lives,” which can be valuable for brands looking to advertise.
The ad-free tier of Spotify, which is three years old, is “growing fast with more than 50% year over year growth in 2016.” Advertising sales revenues from 2015-16 grew by 50.3% year over year.
Apple announced at WWDC Apple Music has 27 million monthly paying customers. Spotify’s paying customers? They’re at 50 million, as of March 2017.