On Thursday, Spotify announced that it has reached a milestone of 50 million paid subscribers. With this announcement the music streaming company is keeping a strong lead over Apple, its main competitor in the market.
Spotify has added an additional 10 million subscribers in just 5 months. Spotify didn’t immediately say how many people are now using its free, ad-based tier, but in June last year, the company topped 100 million total users at a time when it had just 30 million paid customers.
— Spotify (@Spotify) March 2, 2017
Back in December, Apple reported over 20 million Apple Music subscribers. Those users were gained in a period of 17 months, whereas Spotify took 7 years to reach that level. Last month, Apple executive Eddy Cue said that Apple Music had well over 20 million subscribers, but declined to provide any specific numbers.
The two services share many features in common, such as curated playlists, but Apple has placed more of an emphasis on exclusives.