Starwood Hotels CEO: My Work Office Only Consists of iPhone and iPad

Research firm Gartner voiced its projection that the traditional PC market — laptops, desktops — will shrink by 6.7% this year thanks to the post-PC devices available on the market. How does this change the habits of CEOs? Well, for example, they can get rid of their desktop computer and transform any place into an office with some help from tablets and smartphones (via the Wall Street Journal).

Starwood Hotels & Resorts Worldwide Inc. CEO Frits van Paaschen is part of this revolution. He decided to go all mobile using only an iPad and an iPhone for work at home and at the office.

Starwoods post pc ceo ipad

At Starwood, Mr. van Paasschen’s office doesn’t have a real desk, or the tangle of wires that comes with a typical PC setup. Instead, the room sports a couch and a conference-style table with some built-in power outlets. His real office might as well be the black bag he carries with him, which contains his iPad, keyboard and a large plastic container for chargers.

Although the transition was easier than it would be for an average employee, his case reveals how the iPad and iPhone (aka: tablets and smartphones) can change the way CEOs and employees can be productive without a desktop computer, simply by using the right apps.

For example, Paaschen starts his day with a TED talk, then reads the “paper” using apps like Zite or Flipboard. He then uses Google Hangouts or FaceTime to conduct performance reviews.

As the company moves toward mobile, apps at Starwood have become more than standard productivity tools and now include core enterprise apps built in for mobile use. By going mobile, the company has increased productivity, the CEO says: no more lengthy emails and bulky spreadsheets.

Although mobile isn’t a “magic bullet yet,” there are certainly some areas where it fits perfectly. The Starwood example shows how a device like the iPad — which was said to be only good for consumption — can be used to run a business.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca

  • SV650

    For example, Paaschen starts his day with a TED talk, then reads the “paper” using apps like Zite or Flipboard. He then uses Google Hangouts or FaceTime to conduct performance reviews……[t]he Starwood example shows how a device like the iPad — which was said to be only good for consumption…

    Two consumptive activities and a video call. It is likely easier for a CEO, who spends much of their day reviewing work created by others, to manage with a mobile solution than the accounts manager, or advertising manager expected to create those reports.

    No spreadsheets at Starwood? HA!

  • Chrome262

    with a keyboard and MS office, which is free by the way, you can make spread sheets. Hell i put most of my spread sheets and notes in google docs and drop box, letting me move from home, to office, to Lab with out needing to lug around a computer. Of course i do have a computer or tablet at those locations, so I actually carry nothing, and tablets and other apps can get expensive, compared to run old computers. But I am mobile so to speak lol.

  • SV650

    The free versions of MS office apps are the bait to get you to purchase Office 365, so not exactly free unless you don’t need the extras and functionality between your tablet & desktops – probably not an issue for Paaschen. I agree iPads are very useful for creative activities, just don’t see that this article shows that.