Super Mario Run Earns $14M in 3 Days, Hits 37M Downloads

App intelligence firm App Annie’s latest data has revealed that Super Mario Run has surpassed 37 million downloads worldwide in only 3 days, TechCrunch is reporting. And although Nintendo’s investors haven’t been happy with the performance of the their latest iOS game, it has still managed to pull in $14 million in revenue.

The figures from the 3-day period of December 15-17, 2016 show that the U.S. was a large contributor to those 37 million downloads, accounting for 11 million of the total. The U.K. delivered 1.5 million downloads, Japan 7.5 million, and the rest of the world added another 17 million. App Annie says that U.S. consumers contributed $8 million to the total worldwide spend of $14 million, with Japan in second place with $3 million.

Meanwhile, Sensor Tower has pointed out that Mario was the fastest mobile game ever to reach 25 million downloads. 

It pegs Mario revenue at over $21 million in its four-day opening weekend (December 15-18, 2016). However, it’s worth noting that app analytics firms often come up with very different numbers from one another. Could these figures have been higher had Mario not overpriced its app at a hefty $9.99 for the full version? That’s the real question here.

Combined with the fact that the free tier offers only a few levels of play and the game’s requirement of an always-on internet connection, many iPhone users turned to the App Store to leave 1-star reviews.

It will be interesting to see whether Nintendo decides to adjust its payment model when the game releases for Android next year.