Watch Joanne Hoffman Stand Up to Steve Jobs’ Reality Distortion Field [Video]

After reading through the Steve Jobs biography by Walter Isaacson, I learned about various characters that interacted with Steve while at Apple. One of those was Joanne Hoffman, an Eastern European refugee from the original Mac team. She won the unofficial award of best standing up to Steve Jobs in 1981 and 1982, given to her by her colleagues. Steve knew about this award and enjoyed it.

Here was Hoffman’s reaction to when she discovered Jobs had changed her marketing projections to ‘reality distorting’ levels, according to the biography:

“As I’m climbing the stairs, I told his assistant I am going to take a knife and stab it into his heart.”

The following video, a great find by The Next Web (plus other vids), will illustrate those reading the Jobs biography. Steve Jobs is at his prime with his ‘reality distortion field’ in full effect, as he suggested at a NeXT meeting they company could create their next product in only 18 months. Hoffman’s ability to speak her mind to Steve is clear at the 11 minute mark.

It appears Isaacson used the following video from a series called Entrepreneurs, as a source for the section of the book when Jobs started NeXT. The details are literally spot on.

At the start of the video, it shows Paul Rand unveiling the NeXT logo to the entire team. Steve Jobs paid Rand, the king of corporate design$100,000 to create one logo. Rand was under contract with IBM at the time, so Steve went straight to their CEO and Vice-Chairman for permission to use the designer, and it was granted. Rand was the visionary behind logos for Esquire, Westinghouse, ABC, UPS, and was also very firm in his dealings with Jobs:

“I will solve your problem and you will pay me…You can use what I produce, or not, but I will no do options, and either way you will pay me.”

What a cool video of a ‘younger’ Jobs working at NeXT.

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Anon

    $100k for that?  I could of made a much better looking one for only $10k 😉

  • Daniel Lee

    Yet, he didn’t come to you 😉

  • Boom!

  • JohnnyC

    Awesome video!  At 12:12 Steve says “I can’t change the world!”

    Inspiration to anyone else who thinks the same.