Women Are After the Silver iPhone 5s, Men Prefer the White iPhone 5c


One of the subjects that Apple is usually silent about when it announces iPhone sales numbers is which models are the most popular. The question is more timely than ever, since last month Apple launched two iPhones, the 5s and the colourful 5c. We know that first-weekend sales have topped 9 million handsets, but which ones do consumers prefer in terms of colour? Consumer Intelligence Research Partners has decided to find some answers.

In an email sent to iPhone in Canada, CIRP detailed the iPhone 5s and 5c buying behaviours in the US, based on data collected since the handsets reached the stores. The iPhone 5s is available in three colours: gold, space grey, and silver. On the other hand, the iPhone 5c is available in five colours: blue, white, green, pink, and yellow.

iPhone 5s:5c colours

According to CIRP’s findings, the iPhone 5S, Space Gray accounts for 43% of all iPhone 5S sales, while the iPhone 5c blue and white models are the most popular choices, with 27% and 25%, respectively, while yellow accounted for 7% of overall sales.

It is worth noting here that the unlocked 16GB yellow iPhone 5c was the first to sell out when Apple made online preordering available.

iPhone 5s colours by gender

When looking at the colour choices by gender, men preferred the space grey version of the iPhone 5s, while woman preferred the silver model. Gold — the model that sold out in less than 10 minutes of online availability — accounted for 27% of all sales, according to the CIRP study.

iPhone 5c colour by gender

“iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much,” said CIRP Partner and Co-Founder Mike Levin.

When it comes to the iPhone 5c, men favoured the white and blue models (32% for each colour), and women went after the pink model (34%).

Which colour was your favourite?


  • Chrome262

    5c is black on the front for the white so that might be the reason, but the rest is pretty common sense.

  • OliChabot

    Kind of surprising there is 8-10% of men who chose a pink model…

  • Acer12345

    Those are the fabulous men. 😉

  • Zach

    I am a straight male with a White/Silver 5S and I don’t give a **** what people think when they say white is a feminine color.

  • gerry

    Agree. We all have our trends and favourites in colours.

  • Interesting study, although I’m not sure if this determines what people prefer as much as what they ended up walking away with. If the yellow and gold iPhone models sold out first, it would seem to indicate those were the most popular, but perhaps Apple had more stock of the other colours, so that’s what some people settled for when they really wanted a gold or yellow one but there wasn’t any stock left. Not saying that’s necessarily the case either, but most women I’ve talked to prefer the gold 5s. Not all, but it seems to edge out a majority.

  • Eric

    It almost appears a coral/red.

  • dgdgd

    White is not at all feminine, it’s Apple go-to device color (until recently black). It just looks good if done right. Nintendo Wii is another good example. Now pink on the hand…

  • Steve

    I would consider it on the feminine side, as opposed to black or grey. It’s a color preferred by most Metro/Hipster/Homo males.

  • crosseyed_mofo

    yellow sucks, go green

    wait what?