Microsoft Removes Bing From App Stores Except US

When Microsoft released their Bing iPhone App, it was a pretty nice app to use. Easy on the eyes and it actually resulted in accurate searches. I’m a Google fanboy more than anything, so I rarely used the Bing app after testing it out.

Microsoft Pulls Bing From International App Stores

Seems like Microsoft is now removing Bing from all International App Stores, claiming they made a mistake during the release. The Bing app was meant for the US only according to an email sent from a Microsoft rep to Neowin.net:

“When we released the iPhone application we inadvertently made it available to all countries in which the Apple Marketplace has a presence. We noticed the error within 24 hours and took steps to remove availability for all countries except for the US,”

…and here is Microsoft’s reply to CNET about when international versions of Bing are coming:

“We are planning to release international versions of the Bing iPhone application, but we have no dates to share at this time. Similar to our larger international strategy with Bing, we don’t want to take a one-size-fits-all approach. Instead, we want to be thoughtful and ensure we’re customizing the product for specific markets.”

Nice work, Microsoft. The best way to increase marketshare is to remove your app from the rest of the world right? It is good to know that we can still count on Microsoft to provide humour in the tech world for always making the wrong decisions. Well done!

[Neowin.net, CNET]

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • obil

    “Similar to our larger international strategy with Bing, we don’t want to take a one-size-fits-all approach. Instead, we want to be thoughtful and ensure we’re customizing the product for specific markets.”

    This translates to “We haven't yet incorporated different censorship rules for different countries. Instead we want to do business with all demagogues and ensure the product complies with their specific desires.”?

  • wongnog

    I liked the bing app for their image search. You can see full screen previews and flick left or right to advance. The google app only shows you tiny thumbnails that you have to click on to see full size, then press back to results to go to the next image. I noticed even after logging in iTunes with my US acct that I couldn't update bing while I'm in Canada, anyone else?

  • obil

    “Similar to our larger international strategy with Bing, we don’t want to take a one-size-fits-all approach. Instead, we want to be thoughtful and ensure we’re customizing the product for specific markets.”

    This translates to “We haven't yet incorporated different censorship rules for different countries. Instead we want to do business with all demagogues and ensure the product complies with their specific desires.”?

  • wongnog

    I liked the bing app for their image search. You can see full screen previews and flick left or right to advance. The google app only shows you tiny thumbnails that you have to click on to see full size, then press back to results to go to the next image. I noticed even after logging in iTunes with my US acct that I couldn't update bing while I'm in Canada, anyone else?

  • Mike Jackson

    Two years later. ….. Still waiting !!