Apple To Double iTunes Preview Lengths To 60-Seconds?

A new report this week indicates that Apple may double the length of iTunes music and video previews to 60-seconds from the current 30-second samples.

The announcement is expected at Apple’s September 1st music event being held this week at 10AM PST at the Yerba Buena Center for the Arts in San Francisco.

The iTunes preview expansion is reportedly part of an iTunes Discovery initiative where doubling video/music sample lengths is one component. Doubling preview lengths may also satisfy user complaints that 30-seconds is not long enough to sample longer pieces of music and/or video.

Doubling iTunes content length aside, the September 1st music event is still expected to deliver a new $99 AppleTV, $0.99 TV show rentals, a new iPod nano and new iPod touch models featuring both a front and back camera that will be FaceTime compatible with iPhone 4.