[Updated] Apple To Discontinue MobileMe Retail Boxes, Preparing A Free Version?

This morning, Apple reportedly notified resellers that the company has discontinued the retail box version of MobileMe. This potentially reveals a shift to only digital sales of MobileMe service.

The current boxed versions of MobileMe only contain an activation code and Apple logo stickers, so offering a full box to hold two pieces of paper seems like a waste. The box was mostly used in-store to showcase the presence of the service.

This retail change also suggests that Apple may be working on overhauling the MobileMe service, as discussed over the last several months. Rumours point to the service becoming free that would offer users a “digital locker” to storage their digital content.

What do you think? Is MobileMe going 100% free or will Apple simply make sales online-only?

Update: Apple has also removed the MobileMe product from the online store. The 60-day trial however is still available.


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