Effective today at 8AM local time, Apple will be removing the existing iPhone 4 Reservation system for outright device purchases via “Reserve and Pickup” and reinstating the first-come, first-served system.
For those unfamiliar with the matter, in March 2011, Apple created an online reservation system for iPhone 4 outright purchases. This allowed Apple to more easily control supply of the iPhone 4 and also eliminate any lines outside many Apple Stores.
As of 8AM today, Apple will now sell iPhone 4 devices, both contract and outright, on a first-come, first-served basis. If you’re looking for an iPhone 4 and live near an Apple Store, check it out!
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