Today AppleInsider reports that Apple and advertising partner TBWA/Chiat/Day are starting work on an iPhone 5 advertising campaign with the first round of ads wrapping up in the beginning of October.
More specifically, one person familiar with the matter says that filming for the television spots is taking place out in Los Angeles in conjunction with the iPhone maker’s long-time ad agency TBWAChiatDay.
Recent rumors have pointed to an October iPhone 5 launch, specifically around October 7th and the 14th, and this report makes that time frame seem even more accurate.

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