Volkswagen Uses Augmented Reality to Launch New Beetle

A new Volkswagon Beetle is coming to Canada, and there’s a new augmented reality campaign to introduce it.

The campaign consists of billboards in Toronto’s Dundas Square, posters on bus shelters throughout Toronto and Vancouver, and other traditional print-based media for the rest of Canada. The app is a free download. Then all you have to do is hold your iOS device up to a billboard or print media and watch the cars come to life.

If you don’t live in Toronto or Vancouver, a YouTube video shows bits of the augmented reality animation.

According to VW, the ad campaigns is intended to “position the 2012 Volkswagen Beetle as an innovative take on a classic form by giving consumers an immersive experience that’s as exciting and innovative as the car itself.”

The Beetle is back. Download the app at

The campaign launched September 26 and will run through October 30. A digital campaign will follow, running through November 26.


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