Rogers to Acquire Score Media for Under the $200 Million Asking Price

The Globe and Mail has the scoop on a the latest acquisition by Rogers, the independent sports broadcaster Score Media. We all know “The Score” very well on TV (it is where a bunch of the sports broadcasters we see today got their start on TV) and the ScoreMobile app remains one of the most popular sports apps in the world. Sources say Rogers will acquire the company for under its original asking price of $200 million:

The company has been for sale for some time, but buyers have balked at the $200-million chief executive officer John Levy was said to be demanding. Sources said Rogers will buy the company for less.

I see this acquisition as a digital buy for Rogers, as Score Media’s mobile apps draw more than three million visitors per month. The company recently signed a deal to allow users to place live bets on European football matches using their ScoreMobile FC app.

It’s great news for Score Media as their hard work over the years has led to a successful sale, but at the same time its independence made it a great sports network.

What do you think about this latest sale of Score Media?