According to a report by the Telegraph, Black Eyed Peas star and entrepreneur Will.i.am is going to launch the i.am+ camera accessory for iPhone 4S and iPhone 5 next week, that will transform the 8 megapixel iPhone camera into a 14 megapixel camera.
The artist claims that the add-on will “turn your smartphone into a genius-phone”. The camera accessory clips onto an iPhone and dramatically enhances the clarity and definition of your photographs. The first i.am+ camera makes an appearance in the music video for Scream and Shout, a collaborative single for Will.i.am and Britney Spears that is included on the former’s solo album release #willpower. Apple has now reportedly granted i.am+ a development licence to produce and sell the camera accessory and camera app for the iPhone 4 and iPhone 5
Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’
The camera will be the first of a series of digital products that bear his name – to support them, he has invested in what he calls ‘digital real estate’ online.
He now owns the domain www.i.am. Users of i.am+ accessories will be given individual online profiles, for example www.i.am/Will.
Pricing for the i.am+ accessory will be announced next week at a launch in London.
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What is the advantage of this over carrying a presumably much cheaper and better quality dedicated digital camera? And what happens when your phone rings and it’s docked in this contraption? You hold the whole thing up to your face?
The solution would be to dance and boogie like we’re part of the BEP.
You use the speaker-phone feature, or this nifty invention called a blutooth headset. It looks fairly compact, so it shouldn’t hinder normal phone usage.
So you walk around with a bluetooth headset on whenever you go somewhere that you might take a picture?? This would have to be pretty cheap to get many sales, methinks. This is what happens when a rich entertainer finances a project rather than a rich investor financing a project. Not to mention the fact that they’re gonna make a bunch of these things and a few months later a new model of iPhone will be released that everybody will flock to. Expensive peripherals are tough sells.
I’m guessing the price tag will be lower then a normal camera. The plus should be a sharper screen and built in wireless uploads.
Will.i.am’s hair makes my OCD act up. Symmetry or photoshop would help.