Study Reveals 34% Of All Americans Own A Tablet
In comparison with last year’s 18% tablet ownership, 34% of all Americans over the age of 18 are now found to own a tablet device, according to the latest numbers from the Pew Research Center (via BGR). Originally published by The New York Times, the report notes that almost every demographic group has showed an increase in tablet ownership over the past one year.
When the Pew Research Center first started tracking tablet ownership in May 2010, only 3 percent of adults said they had a tablet but now, a third of American adults are found to own tablet computers. Among the groups that showed maximum growth in tablet adoption were households making over $75,000 a year, college graduates and adults between the ages of 35 and 44, especially parents. The report showed no differences in tablet adoption between men and women, or specific racial or ethnic groups.
“One of the things that is especially interesting about tablet adoption compared to some of the patterns of other devices we’ve studied is how these technologies’ growth has played out between different age groups,” said Kathryn Zickuhr, a research analyst for Pew.
“With smartphones, for instance, we’ve seen a very strong correlation with age where most younger adults own smartphones, regardless of income level. But when it comes to tablets, adults in their thirties and forties are now significantly more likely than any other age group to own this device,” she said.
The figures are actually not surprising, as more and more people are seen opting out of more expensive notebook market to get a tablet instead.