Fitbit Launches Full Lineup Today Online and at Retailers in Canada

For those looking to jump on the fitness tracking craze, Fitbit has announced today it has launched its full line up today in Canada on and physical retailers, such as the Apple Store.

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Fitbit Flex in black

Here’s what’s available:

  • Fitbit Flex ($99.95 CAD) and accessory packs (Teal, Tangerine, Navy) for $29.95 CAD for all three or $14.95 CAD for one colour.
  • Fitbit Zip: A small clip that comes in five fun colors, keeps users going with a motivating smiley face, tracking steps taken, calories burned and distance traveled; syncs wirelessly to select iOS and Android devices ($59.95 CAD).
  • Fitbit One: A sleek, advanced clip tracker that measures everything Zip does, with the addition of sleep tracking and stairs climbed; syncs wirelessly to select iOS and Android devices ($99.95 CAD).
  • Fitbit Aria Wi-Fi Smart Scale: High-end performance scale that tracks weight, BMI and body fat percentage over time; taps into your home wireless network and privately uploads information automatically each time you step on the scale ($129.95 CAD).

By downloading the free Fitbit app, you will be able to track stats and daily goals from each device right from your iPhone. With this launch, Fitbit is taking aim right at the Jawbone UP (read our review here), which is priced $30 more than the Flex.

Fitbit was founded in 2007 in San Francisco, California and currently has its products available in over 15,000 retailers around the world including Canada. You can find Fitbit’s line up at Best Buy Canada, Future Shop and London Drugs stores across Canada with Sport Chek joining later this summer.

Let us know if you’re already using the Fitbit or if you’re going to buy one.