Samsung spent $401 million last year advertising its Galaxy smartphone line up, outspending Apple by $68 million. In terms of the advertising budget by Samsung Electronics as a whole, the company spent $5.3 billion in 2012. As of its most recent quarterly earnings, the company stopped divulging its total advertising budget along with results.
We know the company loves to emulate Apple and recently a CNN report warned users against the Galaxy S4’s ‘gadget spam’ due to the company releasing too many models without much connection to each other.
Now, the following Samsung ad released in Iceland aims to take a jab at Apple–but can you figure out how (it’s just plain bizarre)? Watch the ad below then share your interpretation of this ad in the comments…
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Thanks for posting. This is such a WTF advertisement moment.
Apple apparently does not have an Icelandic language set on the iPhone. Thus you might as well use an apple.
That’s what I got too
Ummmm…WTF…
I guess because the S4 makes fake ninjas and goats appear that’s why it’s better?? I guess that’s innovating ….
To me the message was quite clear. Samsung doesn’t even care what makes sense anymore, as long as the commercials can somehow grab attention and diss Apple one way or another.
“Cocaine is a hell of a drug” – Rick James
LOL
Hahaha at least when Apple did the Get A Mac campaign and made fun of Microsoft it was humourist and made sense!