Apple’s Old “Passbook” Icon Is Now A Registered Trademark


The US Patent & Trademark Office (USPTO) has today published the registered trademark for Apple’s old “Passbook” icon, the one that has now been officially replaced by Jony Ive in iOS 7. As PatentlyApple puts it, the old Passbook icon was one of Apple’s best looking icons, that has now been replaced by one of iOS 7’s worst. (see below)

The newly registered Apple trademark was originally filed under International Class 009 which officially covers “software related to handheld digital devices; electronic and encoded gift cards; computer software; computer software for personal information management, and data synchronization software“.

Screen Shot 2013 08 01 at 11 31 59 PM

I personally agree with the fact the new Passbook icon isn’t one of Apple’s best designs. What do you think?

P.S. Help support us and independent media here: Buy us a beer, Buy us a coffee, or use our Amazon link to shop.