Apple Acquires Video Discovery Company

Apple has confirmed it has acquired video start up Matcha, reports Venture Beat, in a deal said to be worth $1-1.5 million dollars:

As for the deal, Apple is said to have purchased for an estimated $1 to $1.5 million, according to VentureBeat’s source. Yet, the final amount could have been much higher, considering that was seeing regular growth and was routinely ranked among the top 15 entertainment apps listed in Apple’s App Store. Another source tells VentureBeat that the purchase price is definitely incorrect, but couldn’t comment further.

Matcha queue

Matcha had an iOS app that acted as a second screen to provide users with information about shows they were watching via cable TV providers or streaming video services. The company was shut down  abruptly back in May, which most likely signalled a move was in the making to be acquired by Apple.

It is unknown how Apple will use Matcha, but a good guess would be some sort of link to the former’s ambitions to bring a television into the living room.

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