comScore: Apple Leads August 2013 OEM Marketshare at 40.7%

Apple maintained its lead in the US smartphone market ranking as the No. 1 smartphone OEM with 40.7% during the three month period ending August 2013, according to the latest report issued by comScore. Android remained the most popular smartphone platform with 51.6% of market share. The report covers key trends in the US smartphone market over a three-month period ending in August, 2013.

comScore report

The most recent data shows that smartphone adoption is on the rise. It has reached  60.8% mobile market penetration, with about 145 million people in the United States owning a smartphone. The most popular smartphone of choice remained Apple, with 40.7% of U.S. smartphone subscribers opting for an iPhone (up 1.5%). Samsung is in second place, with 24.3% of market share, while HTC ranked No. 3 with 7.4%.

Android is apparently losing field in the United States, being the choice of 51.6% of smartphone subscribers, down 0.8% compared to May 2013. Apple is up 1.5%, (40.7%). BlackBerry now ranks No. 3 in the United States with 4% of market share.

As comScore points out, Google Sites ranked as the top web property on smartphones, seconded only by Facebook (84.6%) while Yahoo! sites ranked No. 3 with 83.2% of the mobile media audience.