IKEA Promotes New 2015 Catalogue with Parody Based on Apple’s iPad [VIDEO]

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There’s one way to make your promo video go viral, and that’s by making a parody of an Apple video, like what IKEA has done for their 2015 catalogue debut.

The company has their “Chief Design Guru” Jorgen Eghammer explain how the new 2015 catalogue doesn’t require cable and comes “fully charged”:

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.

Check out the full video below:

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Here is Apple’s iPad Air promo featuring Jony Ive which the IKEA video looks to have taken ideas from:

Is there still a place for the physical IKEA catalogue? Won’t somebody think of the trees! 😉

[via Business Insider]