Fido Launches $90 ‘Loyalty’ Max Plan with 4GB Data, Unlimited Canada-Wide Calling [u]

Fido has started to target customers who have pre-ordered the iPhone 6 or iPhone 6 Plus with a new ‘exclusive’ $90 Max Plan which includes 4GB of data. Here’s what’s included, as confirmed to us by Fido over the phone:

  • Unlimited Canada-wide anytime minutes
  • 4GB of data; $10/500MB overages
  • Unlimited SMS/MMS to any cellphone number worldwide
  • Caller ID, mini voice mail (3 messages kept for 3 days max), etc
  • Requirement: you’ve been a Fido customer for at least 6 months

This plan has been sent out to customers via text message, urging them to call Fido to jump on this plan (but no price was given).

Fido msg: Thank you for making a reservation on the Fido Reservation System. As a loyal Fido customer, we would like to offer you an exclusive Max plan with up to 4GB of data. Call us today at 1-888-481-3436 to discuss your price plan options.

Fido is requiring existing users to have a minimum $60/month to be eligible for iPhone 6/6 Plus hardware upgrades. This ‘loyalty’ plan looks to drive existing customers to a more expensive plan with 4GB of data, currently not offered on the company’s website (excluding MB, SK, QC of course).

Screenshot 2014 09 26 15 01 24

Back in August, Fido launched a $65 Canada-wide plan with 5GB data to lure back ex-customers.

Let us know if you’re going to jump on this. If you’re on a current Max Plan, you can call in and try switching to this plan too.

Update: Looks like Rogers is offering something similar. Users are telling us the company is approaching customers with grandfathered plans to jump on $90 plans with 2GB or $95 with 4GB of data (thanks Chi Yan). 

Thanks doijdd!