Rogers Next was announced back in February as a program to allow smartphone customers to upgrade for $0 after paying a subscription fee, similar to the TELUS T-UP program. As of today, the program has been axed, just seven short months after its launch.
Below is the example Rogers had provided to illustrate how customers on the Next program could benefit:
Sources tell MobileSyrup the program has been killed as of today, but existing customers can remain in the program and continue to pay monthly subscription fees until their 12 month upgrade period surfaces.
Why did Rogers decide to end the Next upgrade program? An internal memo reads:
“We continually review our products and services to make sure we provide the best solutions for our customers. At this time we have decided to no longer carry this option for our customers.”
Was the curbing of the program due to lack of popularity? Maybe. But another possible reason is the possibility of CRTC intervention after consumer groups challenged Rogers and TELUS this summer, alleging these upgrade programs violate the Wireless Code of Conduct, since they are essentially non-refundable deposits.
Anyone part of the Rogers Next or TELUS T-Up programs?
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
I’m paying for the T-Up program with Telus. It’s a great deal: $10/mo for 12 months and includes AppleCare+ which itself is $99 — essentialy I’m paying an extra $20 a year to be able to upgrade my iPhone next September for the 6s, without penalty. Can anyone see a downside to this?
If Rogers had something similar to this at 10 bucks a month I would have looked at it seriously but guess we will never know
Another example of how when they say:
“We continually review our products and services to make sure we provide the best solutions for our customers. ”
What they mean is they are looking to provide the most profitable solutions for themselves.