According to a new study by the Consumer Intelligence Research Partners (CIRP) the iPhone 6 accounted for 68% of all iPhone sales, while the iPhone 6 Plus took between 23 and 24% during the first 30 days of their availability in the U.S. According to AppleInsider, UBS analyst Steven Milunovich’s breakdown of the sales suggests that the iPhone 6 is outselling the iPhone 6 Plus by 3-to-1 margin in the U.S.
Both the iPhone 6 and iPhone 6 Plus combined represented over 91% of total iPhone sales over their first four weeks of availability, while the remaining units were represented by the previous-gen iPhone 5s and iPhone 5c devices. Last year, the iPhone 5s and iPhone 5c had accounted for 84% of total iPhone sales after one month. indicating that customers this year are more interested in Apple’s flagship iPhone models.
“Milunovich said that although the iPhone 6 is outselling the iPhone 6 Plus by a 3-to-1 margin, it’s hard to tell how strong the demand for the 6 Plus actually is, as Apple continues to face supply shortages for its jumbo-sized iPhone.
CIRP’s research also looked at capacity, and found that the average storage capacity for buyers was 48 gigabytes, which is almost double the average storage capacity from a year ago. This year, Apple ditched the 32-gigabyte capacity, and offers the iPhone 6 Plus in sizes of 16, 64, and 128 gigabytes. Investors largely expect that more customers will upgrade to the costlier 64- and 128-gigabyte capacity models this year, which could help to boost Apple’s margins”.
Remaining bullish on Apple, UBS has maintained its “buy” recommendation with its price target of $125 for AAPL.
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Now how much of the 6 sales is due to the lack of availability of the 6+? On the corporate side I’m still waiting for a 64GB 6+ for my boss.
its not surprising as the larger screen phones don’t often out sell the others. Take the Note for example. At those sizes they become difficult to classify as a phone lol. and more like a small tablet.