Microsoft Launches Site to Help Those Looking to Switch From MacBook to Surface Pro 3
Microsoft has launched a new website to help MacBook owners make the switch to Surface Pro 3. The campaign is aimed at users who are considering switching from a MacBook to one of Microsoft’s Surface tablets.
Microsoft’s “Making the Switch” site, which launched over the weekend, includes sections on Windows basics, a question and answer section on transitioning from a MacBook to a Surface Pro 3, content migrations, and how to use a Surface with an iPhone and iCloud.
The website contains a section dedicated to basic functions on a Surface Pro 3, like right-clicking, searching, downloading and installing applications, and more. Microsoft has included a section covering replacements for FaceTime and iMessage, recommending options like Skype for voice and video chat.
“The new site is the latest element in a long-running competitive marketing plan that didn’t exactly play out as expected when the Surface Pro 3 debuted. In the first wave of Surface Pro 3 reviews, those from longtime MacBook users were consistently negative.”
Microsoft has tried to attract iPad and MacBook users to its line of Surface tablets for the past several years.
Microsoft’s latest holiday ad (shown in the video above), which was released last month and is titled “Winter Wonderland,” puts the MacBook Air against the Surface Pro 3. The company says that the Surface is a tablet that is powerful enough to replace a high-end laptop.