Rogers 2015 Q1 Sees Profits Drop 17%, Loses 63,000 Wireless Customers

Rogers today announced their first quarter earnings for their 2015 fiscal year, which saw a 17% decline in profits to $255 million, compared to $307 million in the year ago quarter.

Wireless revenue did see an increase of 4% to $1.79 billion, while blended average revenue per user (ARPU) increased $1.12 to $58.75, which the company says was a result of increased network revenue and wireless data usage.

Beginning this quarter, Rogers says it will start calculating average revenue per account (ARPA), which is calculated by dividing total wireless postpaid network revenue (monthly) by the average number of wireless postpaid accounts for the same period.

While the company activated 700,000 wireless smartphones in the quarter, with 32% of them being new subscribers (and 83% of these customers being ‘higher-value’ postpaid customers).

rogers logo new

Rogers saw 63,000 wireless users leave the company (26,000 net postpaid; 37,000 prepaid) for rival services, which the company partly blamed on the CRTC’s ruling which allows customers to cancel without giving 30 days notice. Similarly, the shortening of contracts to two years caused operating expenses to increase 32%, as the company worked harder to reduce its churn rate.

“We continued to see steady revenue growth this quarter along with strong growth in Wireless ARPA,” said Guy Laurence, President and Chief Executive Officer of Rogers. “We made planned strategic investments to retain high-value customers ahead of the conclusion of the industry-wide shift to two-year contracts this summer – our underlying adjusted operating profit growth was otherwise solid. At the same time, we moved full steam ahead with our Rogers 3.0 program by delivering a number of initiatives that are popular with our customers. Our plan is gaining traction and we expect continued improvements in our key financial and operating results as the year progresses.”

Rogers now has 9,479,000 wireless subscribers in Canada. The company will hold its annual shareholder meeting tomorrow in Toronto.

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Dean-Dina Lubaki
Dean-Dina Lubaki
10 years ago

But the question is, where did these people go? Bell, TELUS or Videotron/Wind/Mobilicity?

Gary
Reply to  Dean-Dina Lubaki
10 years ago

Looks like TELUS and Bell for the most part? They seem to be the ones gaining subscribers compared to Rogers.

wuju
wuju
Reply to  Dean-Dina Lubaki
10 years ago

I switch over from Fido to Telus myself. Fido is under Rogers – same company really. Fido can’t give me better options. 5 years with them too.

Electric Erik
10 years ago

I’m about to drop them myself. Gonna feel pretty good when I do that.

DoctorT
DoctorT
Reply to  Electric Erik
10 years ago

It feels great when you do – I deff recommend it.

Ryne
Ryne
10 years ago

Not sure what to do. I am currently near the end of my 3 yr contract with Rogers. I pay $85.00 for 200 weekday mins, MY5, 6 GB data, unlimited text. My cell is a secondary phone. Am I paying too much? If I leave I will never get a deal for 6 GB of data. Would like to stay with one of the big 3.

Gary
Reply to  Ryne
10 years ago

How much data do you use per month? If you’re not using close to 6GB, the new Fido $45/1GB with unlimited Canada wide might be an option. If you’re in SK/MB/QC you’ll get even better deals.

deki
deki
Reply to  Gary
10 years ago

i just checked fido web site and i dont see this plan…

Gary
Reply to  deki
10 years ago

Oh whoops, completely spaced out, meant Koodo, not Fido. Koodo introduced new plans yesterday.

https://www.iphoneincanada.ca/carriers/telus/koodo-choose-happy/

changiman
changiman
Reply to  Gary
10 years ago

You’ll still be with Robbers, because Fido is Rogers!

Tyler
Tyler
10 years ago

My wife and I each have the $60 6GB/200 Min plan. We both use around 5 GB each, so its def good for us. However, our 3 year contract is up this fall and I’m concerned they’re going to force us onto another plan or cancel our amazing 6GB plan. Has anyone heard any rumblings of what Rogers might be doing once all of their 3 yr contracts are up? We buy our phones unlocked. Even though I have a great plan, I despise Rogers with a passion.

Rob
Rob
Reply to  Tyler
10 years ago

As long as you buy your phones unlocked and don’t do a hardware upgrade then your current plan keeps going as is. The plan does not expiry just the term.

changiman
changiman
Reply to  Rob
10 years ago

Th

Anon
Anon
Reply to  Tyler
10 years ago

You will lose any discount credits on your plan. Expect a price bump a month after your contract ends.

SS
SS
10 years ago

Ever heard of pro-rated billing? You’re just too stupid and impatient to realize the bills are always a month ahead. They would had sent you a final bill showing a refund for the non-service period. Oh well, you’re just the typical customer/blogger.

Guest
Guest
10 years ago

I was with Rogers for years, had a pretty good retention plan as well. Later on I worked for them as a sales associate in a store and we were early upgrading customers to 4S’s, They wouldn’t let me early upgrade, when i left to pursue school, they took away the employee discount(which was fine obviously) but also my retention discounts disappeared. They offered to put back all but $2 of of my discounts, they said they would put back all of it if I re-signed for another 3 years. I had a year left so when i the iPhone 5 came out I tried to early upgrade, they said no, so i switched.

mike
mike
10 years ago

Its coming back to Rogers now what they did to customers. Good people are leaving Rogers.

Sandrewb
Sandrewb
10 years ago

I dropped them in Feb. lol

Steve
Steve
10 years ago

Did you contact Rogers billing? They did the exact same thing to me when I switch. I called them up, and they cancelled the bill. Took all of 5 mins to do.

Jason Reid
Jason Reid
Reply to  Steve
10 years ago

Hey Steve, I did contact them many times. Many many times. This was a couple years ago. maybe they’ve cleaned up their act now.

SS
SS
Reply to  Jason Reid
10 years ago

Maybe you should too.

Jason Reid
Jason Reid
Reply to  SS
10 years ago

What is your problem?

SS
SS
Reply to  Jason Reid
10 years ago

go take a selfie or something… useless life!

IB6UB9
IB6UB9
Reply to  SS
10 years ago

I’m sorry you must be a disgruntled Rogers employee. I feel bad for you. Why don’t you do us all a favour and kill yourself prick! Obviously you have the useless life.

Jason Reid
Jason Reid
Reply to  IB6UB9
10 years ago

Hehe yup a Rogers employee for sure!!

SS
SS
Reply to  Jason Reid
10 years ago

u mad too bro? can’t stand the hate? Go back to listening to some crap by Hedley or whatever.. lol

SS
SS
Reply to  IB6UB9
10 years ago

u mad bro? and far from a Rogers emp.

Forbes Kennedy
Forbes Kennedy
10 years ago

Our internet, cable, home phone, cell phone x 5 bill with Rogers was $530 month. To upgrade the oldest cell – was told had to join the “Share everything plan” for a further $120 month. — Last straw

Called Rogers ombudsman’s office to complain tried to negotiate a more competitive rate, guy laughed at me. — Immediately started divesting my Rogers services.

Cut the cord, got an antenna, dropped Rogers. – Great reception – all the major networks

Went to a smaller internet provider, doubled my internet speed – less than half the price.

Dropped Rogers home phone $50 month – for internet phone – same number – no noticeable difference in service – for $15 month

Moved phones to Wind – saved more money.

F-U Rogers

chuck
chuck
9 years ago

when are u people going to stop being so dam stupid, rebel !

chuck
chuck
9 years ago

ban together, tell rogers bell, etc, and especially the crtc [ that’s the communist radio tv control] to go to hell

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