Apple’s Latest iPhone 6 Models Continue to Lead U.S. iPhone Sales: CIRP

As we approach Apple’s quarterly earnings sales report, the most timely question analysts and shareholders are asking themselves is this: how many iPhones did Apple sell during the fiscal quarter that ended March 28? The latest report from Consumer Intelligence Research Partners is trying to answer this question.

As it turns out, the iPhone 6 and iPhone 6 Plus models continued to dominate US iPhone sales, accounting for over three-quarters of all iPhones sold, while iPhone 5s and iPhone 5c sales continued to shrink. The 4.7-inch iPhone 6 grabbed 56%, while the bigger iPhone 6 Plus accounted for 22% of sales in the March quarter, which contrasts the numbers for December, when the iPhone 6 accounted for 45% of sales and the iPhone 6 Plus was at 30%.

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“Together the flagship iPhone 6 and 6 Plus share of total iPhone sales increased relative to the December 2014 quarter,” said Josh Lowitz, CIRP Partner and CoFounder. “ASP as predicted by our US Weighted Average Retail Price (US-WARP) may decline, however. The initial unanticipated strength of the 6 Plus has moderated somewhat , with the 6 Plus to 6 ratio declining from 2:3 to 2:5 in the most recent quarter, though this is still a strong showing for the super-premium model.”

In terms of iPad sales, the latest iPad models (the iPad Air 2 and iPad Air) accounted for 56% of all iPad sales in the quarter, up 6% compared to the December quarter.

“The iPad Air format continued to dominate Apple’s tablet line, and the higher-priced iPad Air 2 did even better in the quarter,” said Mike Levin, Partner and Co-Founder of CIRP. “In contrast, the smaller format iPad mini, with three different models, accounts for a third of sales, down from 40% a year-ago.”

The CIRP report is based on findings from its survey of 500 US Apple customers questioned between March 28 and April 6, 2015.

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