Apple iTunes VP Says They’re Trying to Make Apple Music “Better Every Day”

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Apple Music is far from perfect, but there is an international team perfecting it, iTunes International vice president Oliver Schusser told the Guardian in an interview published today. This means Apple is aware that Apple Music is full of bugs and is affecting iTunes users’ existing libraries, for example.

When asked about these bugs and the complaints Apple gets, Schusser pointed to the huge launch (110 markets in an instant) as a great source of feedback and said the team is working to improve it every day.

There’s a lot of work going into making the product better. Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but we’re also adding features and cleaning up certain things.

“The product is always our priority, and we are getting a lot of feedback. Remember, this was a very big launch in 110 markets instantly, so we get a ton of feedback. We’re obviously trying to make it better every day.” he said.

Speaking with the Guardian, Schusser expressed his belief that the festival would attract more people to the music streaming service, but added, “streaming still needs a lot of education in the market.”

He also fended off speculation about users stopping their Apple Music trials, saying that Apple’s priority to deliver a top-notch product instead of “checking every hour the amount of people who have signed up. We have more of a long-term perspective on this,” he added.

Schusser also reiterated Apple’s plan to ensure indie labels get a fair “crack of the whip” on Apple music, pointing to Beats 1 radio as the new music discovery tool.