Rogers’ Suretap Mobile Wallet Debuts Reloadable Prepaid MasterCard

The Rogers-backed Suretap mobile wallet has announced a new prepaid MasterCard for its customers, that is reloadable plus comes with a no-monthly fee as part of a ‘limited-time promotional offer’.

Jeppe Dorff, President of suretap, said in a statement “We want suretap to meet the digital payment choices of all Canadians,” highlighting growing use of prepaid cards in Canada and worldwide.

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Back in June, suretap launched a new mobile wallet app, backed by Bell and TELUS, plus their discount brands Virgin and Koodo, along with financial backing from CIBC. Dorff noted at the time suretap’s adoption would be popular enough that, “we are certainly going to beat Apple,” in regards to Apple Pay, which has yet to launch in Canada.

In order to use the mobile wallet–which launched in the Spring of 2014–users must have a specific Android, BlackBerry or Sony smartphone, along with a specific carrier-issued suretap LTE SIM card, the suretap wallet app, plus a supported credit card. Suretap is unavailable for iOS users.

A recent prepaid study commissioned by MasterCard Worldwide pegged prepaid card use in Canada is set to grow to $19 billion in 2017, from $2 billion back in 2010.

Anyone using suretap on one of their devices right now?