Making a movie about Steve Jobs may bring you a few headlines, but that’s not enough to attract people to theatres: Danny Boyle’s film about Apple’s co-founder has had another “terrible” weekend, as earnings dropped more than 69% compared to the previous week.
As a result, Universal Pictures has pulled the movie from 2,072 theatres, more than any other movie, reports Cult of Mac.
October 30 and November 1 by the numbers (via Box Office Mojo): Steve Jobs was available in 2,493 theatres, but the weekend gross was only $2.69 million, which compares to the previous weekend’s (Oct. 23–25) $7.1 million.
After seeing this $62% drop, Universal Pictures pulled the Steve Jobs movie from the majority of theatres: According to Box Office Mojo, it was screened in only 421 theatres with an estimated weekend gross of $823,000 (down 69% compared to prior weekend).
To date, the movie has earned $16.68 million, which is hardly better than the earlier Jobs movie starring Ashton Kutcher.
By comparison, the new James Bond movie, Spectre, earned $73 million in its opening weekend.
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Well, what did they expect?! Putting Jobs’ name on your work is not a guarantee that it will bring you tons of money!
It’s true. If you’re not deep into tech and/or Apple, why would you care? Also, everyone knows the story by now. A movie like the Social Network was more successful because it was based on a contemporary story that not everyone was familiar with.
The real problem is that not only do people know the story by now, people also know this movie is not accurate and half made up.
maybe they should rename it james bond….
No surprises here. It’s been how many years after his death? Unfortunately we live in a ” everything now” culture.
Should have just done a made-for-tv movie…like others have said, unless you are really into Apple, it’s not that interesting..I like Apple stuff but I haven’t watched any of his movies yet..guess I can catch it on Netflix soon.
From what I’ve read the movie is not about the part of his life a movie audience is interested in – they’d want to see the high drama of a brilliant 21st Century hardware and media innovator with a terminal disease, not a jinned up 20th Century personality who would be long forgotten as another unsuccessful competitor to Microsoft PCs, which is where the film leaves off.