New Apple TV Ad Focuses on Siri, Deep Content Search and Apple Music


On Thursday, Apple shared a new Apple TV ad highlighting the fourth-generation set-top box’s Siri voice control functionality, deep content search, and Apple Music integration.

Titled “The Kiss,” Apple’s latest ad stars Nikolaj Coster-Waldau (“Game of Thrones”) and Alison Brie (“Community,” “Mad Men”), who open the ad locked in a warm embrace.

Brie is studying Coster-Waldau’s performance in “1,000 Time Good Night” on Apple TV in preparation for an upcoming scene. She presses pause on Siri Remote and proceeds to ask a series of technical questions. When Brie asks Siri to play “Game of Thrones” Coster-Waldau quickly protests, his character Jaime Lannister has a love interest that is not what one would call kosher.

YouTube video

Siri’s content search features are also shown off, demonstrating the ability to find television shows or play songs from Apple Music.

The fourth-generation Apple TV was announced in September prior to retail availability a month later. Apple’s latest set-top boasts Siri integration, the touchpad- and microphone-toting Siri remote, a full-fledged App Store, onboard storage and powerful internals running the all-new tvOS.

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